Reach more of the right people.
Help parents and athletes discover CEP organically when they search for the support your coaches provide.
GREAT COACHING.
STRONGER PROOF.
EASIER TO FIND.
Attract more qualified visitors. Earn their trust. Turn more of them into enquiries and bookings.
See what this does for CEP ↗01 / DISCOVER
Make your expertise easier to find.
02 / TRUST
Let real experiences do the talking.
03 / CHOOSE
Help people find their coach.
FUNNEL+LADDER × CEP MINDSETDISCOVER → TRUST → CHOOSE
01 / WHAT THIS DOES FOR CEP
GET FOUND.
BUILD CONFIDENCE.
WIN MORE BOOKINGS.
An investment in CEP’s growth and credibility.
The goal is stronger organic visibility across Google and AI search, bringing more qualified visitors to CEP and reducing dependence on expensive paid traffic over time.
Credible reviews, stronger coach pages, and a professional presentation give those visitors clear reasons to choose CEP. Together, they aim to turn more of the people who already reach your website into enquiries and bookings.
Better conversion can also make your existing advertising more productive. Lower reliance on Google Ads is the goal, rather than a promise of a smaller ad bill.
Make your credibility visible.
Bring relevant client experiences, coaching expertise, and professional presentation together so visitors feel confident in CEP.
Give more visitors a reason to book.
Help people find the right coach and take the next step, aiming for more enquiries and bookings from your existing traffic.
02 / THE IMPLEMENTATION
FOUR COMPONENTS.
ONE WORKING SYSTEM.
Choose the individual components you need, or combine them into one connected system. Each section shows its standalone price in CAD, before applicable taxes. Combine two or more for package savings.
THE CONNECTED WORKFLOWSEE HOW THE PIECES
SEE HOW THE PIECES
WORK TOGETHER.
Less copying, formatting, and chasing details. More relevant proof for visitors, with CEP in control of what goes live.
REVIEW INTELLIGENCE ENGINE + COACH PAGES
REVIEWS → RELEVANT PROOFA new review becomes a reason to choose CEP.
- 01BRING IT IN
Collect in one place
Bring new reviews into one collection and remove duplicates.
REVIEW SOURCESGoogle reviewsApproved exports + manual imports - 02AI PREPARES
Find the useful context
Suggest editable tags and a reply draft, using what the review actually says.
EXAMPLE TAGSA coach match only when named. - 03CEP APPROVES
Your team decides
Check the wording, attribution, tags, and permissions before publication.
HUMAN APPROVALEdit · approve · publishSuggested replies stay drafts for your team to approve and post. - 04VISITORS SEE
The right proof
Use the approved collection across relevant website placements.
ONE COLLECTION, MULTIPLE USESSearchable review hubHomepage excerptsEligible coach pages
THE VALUE A hockey parent finds hockey experiences. A prospective client sees approved proof for the coach they’re considering.
AI-OPTIMIZED CONTENT PUBLISHING SYSTEM
DRAFT → CHECKED PUBLICATIONA useful draft becomes a well-prepared post.
- 01YOUR EXPERTISE
Start with the draft
Write or paste an article into one intake screen.
CONTENT INPUTCoaching insights + imagesYour team’s knowledge and voice. - 02AI PREPARES
Prepare the details
Suggest the fields and structure that are easy to miss when publishing.
PREPARED FOR REVIEWTitle + search descriptionHeadings · image descriptions · internal links - 03CEP APPROVES
Review before it’s live
Your team checks the content. Required publishing checks catch missing essentials.
PUBLISHING CHECKSFix issues before publishingDuplicate titles, missing main headings, and required image descriptions. - 04PUBLISH + MAINTAIN
Keep the standard
Send the reviewed post to WordPress as a draft or publish it after approval.
ONGOING OVERSIGHTA weekly issue reportFlag new publishing issues for the team to address.
THE VALUE Less repetitive publishing work. More consistent posts, with issues caught before they accumulate.
THE FOUNDATION UNDER BOTH PATHS
Explore the package Full-site SEO + AI search optimization
Clearer page structure, accurate search information, and stronger internal links help people and search tools understand the pages these workflows feed.
Proposed workflow across the four components. Review imports depend on authorized source access; coach-page testimonials depend on confirmed permissions. Examples are illustrative.
03 / SEE THE POSSIBILITIES
SEE WHAT
BETTER LOOKS LIKE.
Explore the look and feel of the review experience, team and coach pages, and publishing tools. These examples guide the agreed improvements; they are not a proposal to rebuild the entire website.
03.01 / COACHES
Help people find their coach.
03.02 / REVIEW HUB
Let relevant experiences build trust.
03.03 / REVIEW DASHBOARD
Keep your team in control.
03.04 / CONTENT INTAKE
Make good content easier to publish.
LOOK + FEEL
A design direction. Brought to life.
Bold typography. Focused photography. Clearer layouts. These examples show a look and feel we could bring into the agreed improvements, while building on CEP’s existing website.
Light styling example: brighter surfaces, navy typography and cinematic photography. A reference for the agreed improvements, not a full-site redesign.
See the image titles, descriptions & alt text +
Each useful image gets a descriptive filename, clear alt text, and relevant page context. The examples below are implemented on this proposal.
The review examples pair published client quotes with illustrative sport scenes. The scenes do not depict the named reviewers. The words of each review remain readable page text.
04 / THE PLAN
PREPARE IN SEPTEMBER.
BUILD IN OCTOBER.
We get organized in late September, start implementation in October, and target handover by the end of November 2026.
Get ready
Agree the components, arrange access, and confirm the coach list and review permissions.
Put your proof to work
Build the review experience and make the first website improvements.
Make it easier to maintain
Complete coach pages and the publishing system. Help your team use both.
Hand it over
Finish checks, train your team, and provide application access and operating guides.
Funnel+Ladder carries the delivery.
Ryan and Hussien coordinate the work. You get a short Friday update and clear requests when we need a decision.
Your team stays in control.
CEP agrees the design direction upfront and has final approval at acceptance, before the completed changes go live. Timing depends on access and timely feedback.
What we need from CEP, design approval & scope +
What we need
- Website, staging, and review-platform access
- Confirmed coach details and review permissions
- Approved base photos and copy decisions
- CEP-owned hosting and AI accounts
Outside this scope
- Full redesign, rebuild, or theme change
- Google Ads management and ongoing article writing
- Research-led new pages, substantial rewrites, page mergers, or removals beyond the work explicitly listed in the selected components. These are scoped and priced separately after review of the recommendations.
- Third-party subscriptions and usage fees
Design licence & final approval
- Agree a style, then apply it consistently. Once CEP approves the overall direction and base materials, Funnel+Ladder has general design licence to make day-to-day styling and layout decisions within the agreed scope.
- Preserve the substance and meaning. We will not materially change the website’s message or content. We may refine wording for SEO and AI search optimization without changing its meaning.
- CEP has final approval at acceptance. The completed work is presented for CEP’s review and approval before it goes live.
Review imports depend on platform access and permissions; manual import is available where needed. Strategy and scorecard reporting stay within the separate F+L engagement. Additional work is agreed in writing.
05 / YOUR INVESTMENT
INVEST IN GROWTH.
BUILD CREDIBILITY.
Each component supports the same commercial goal: help more of the right people discover CEP, trust your expertise, and feel ready to enquire or book.
- SEO + AIO
- Help the right people discover CEP organically through Google and AI search.
- Review Engine
- Make client results visible and build confidence through credible, relevant reviews.
- Coach Pages
- Demonstrate expertise and help visitors find the right coach.
- Content Intake
- Make it easier to keep publishing useful, authoritative content.
Rankings, traffic, and conversion improvements are intended outcomes, not guaranteed results.
Select the components you want. The package saving and payment amounts update automatically. All prices are in Canadian dollars.
More components.
Better pricing.
- 1 componentList priceStandalone pricing
- 2 components5%offCombined list price
- 3 components10%offCombined list price
- BIGGEST SAVINGAll 4 components15%offCombined list price
Choose the components you need. Combine two or more and the discount applies to their combined list price, up to 15% when you choose all four.
All four save you $2,565 CAD. The complete package is $14,535 instead of $17,100, before applicable taxes.
Hosting and AI usage run on CEP-owned accounts. The source scope estimates under $50 CAD/month combined; actual cost depends on usage and chosen services. No ongoing retainer is included.
Funnel+Ladder is the prime contractor. Final acceptance, invoicing, applicable taxes, licensing, intellectual property, and other contractual terms are confirmed with F+L in writing.
Want the supporting detail?Sources & working assumptions
The September 18 decisions establish pricing and the base scope, with the content-scope and IP clarifications shown in this revision. Technical findings follow the September 7–8 corrections. Preparation now starts in late September, as agreed in this revision.
72WordPress pages
246Published posts/articles
26Coaches observed
~32Coach-profile URLs
Working audit observations, not a final delivery inventory. Confirm current counts before implementation. Sources S1 and S3.
AGREE ON THE SCOPE.
GET THE WORK MOVING.
Stronger organic discovery. Greater confidence in CEP. More enquiries and bookings from the traffic you already receive. That’s the goal of this investment.
Choose the components that support your priorities. Talk them through with Ryan and Hussien, then we’ll get the October work moving.
Book with Ryan + Hussien ↗ryan@funnelandladder.com · 778.350.8322